PSU Store Logo
Main Menu
Home
News
Links
Search
About Us
Contact Us
Join our Email List

Sign up for our Free Newsletter!






A Quick Explanation of the Difference between SEO and SEM
The acronyms SEO and SEM can be found all over the Internet, and there is often confusion as to exactly what they mean and what the difference is.

SEO stands for search engine optimization and SEM stands for Search Engine Marketing.
The source of the confusion is that they are not completely separated. In fact, SEO is a subset of SEM. When people are talking about SEM, they may be talking about SEO but perhaps not. SEO is a part of search engine marketing.

SEO is the work that is done to optimize a website for search engines. There are several techniques used to do this. One of these techniques involves creating quality content that contains keywords relating to the website. A search engine will index a site with keywords that are used in search engines. Backlinks, the single direction links to a website, are a great way to optimize for search engines. The more quality backlinks a website has, the higher it will place in search results for key words. Anything done relating to a website that will attract the attention of a search engine can be classified as SEO.
SEM, on the other hand, relates to search engine marketing in general. Of course, this includes SEO, but it also is much more. One of the most important aspects of SEM is with paid advertising. Search engines allow advertisers to pay for an ad to be displayed in the results of searches.

When you are shopping for Internet services related to search engines, keep in mind the differences between SEO and SEM. Good companies know the difference, but it is always important to know exactly what services you will be paying for regardless of the terminology that is being used. Also, remember to inquire about the search engines that will be addressed. Too often people think that Google is the only search engine on the Internet. The truth is that there are several, and you may want to make sure that your website is optimized and promoted on all of the major search engines.

Although SEM is more robust form of Internet marketing, beginning with a good SEO service can help your website. It is important to know exactly what a company will be doing for your website, so you can compare their services with the services of other Internet marketing companies. When you ask about specifics, you may find that some companies are not offering as much as they claim to be offering.
Read more...
 
Is Your Company Or Business Easy To Find Online
Guest posting
Read more...
 
How to Use Email Marketing To Grow Your Local Restaurant
Maintain your customer base
Read more...
 
6 Things that Will Destroy Your First eCommerce Campaign
Avoid making those newbie mistakes!
Read more...
 
Personal URLs are a New Tool in Direct Marketing
Personal URLs are a New Tool in
Direct Marketing

Read more...
 


top